Video: Kayak’s offensive nun ad

by Thomas Peters on March 29th, 2010

Well, that’s decided – I’m not using Kayak to book a flight until they remove this ad:

I wonder if this violates YouTube’s terms of service which prohibits “speech which attacks or demeans a group based on … religion”?

At any rate, I’d be curious if the AmP community can find examples of companies which portray Catholics and religious positively in their advertisements (and yes, I already know about that Diet Coke ad).

update – if you want to take action and let Kayak know what you think about this ad, I have two clever ways you can do it via Twitter or Facebook. It only takes seconds!

update 2 - AmP reader Nick found a good one from T-Mobile:

update 3 – AmP reader Sara found another!

update 4 – AmP reader AUzach found two more good ones! - Eagle One car care product (well, okay) & Father’s Day Dairy Queen ad (much better).

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Comments


32 Comments
Rob
March 31, 2010

What bothers me most about ads like this one is the suggestion that nuns are somehow held captive, waiting for any opportunity to escape to their desired state of life.

Hello, advertisers — these women were _called_ to this state of life, and — praise be to God — _voluntarily accepted_ said call. Stop portraying nuns as sexually repressed prisoners!

Diana
March 30, 2010

Here’s a challenge: Find a commercial that positively shows Catholic lay persons living out their Catholic faith. All the videos above only highlighted priests and religious women (the water ad had an altar boy, but in popular thought, they’re future priests). Obviously, those living the consecrated life are the most distinctly visible in our secular world. But it would also be great to see Catholic lay persons being highlighted for living a Catholic lifestyle.

And I didn’t like the Stella ad (though the skating priests were cute). What kind of message does it send when a group of priests cares more about beer than about saving one of their own from hypothermia-inducing water? (No one pulls him out.) And sends him back in again?

Diana
March 30, 2010

Here’s a challenge for all the readers here: Find an ad that highlights Catholic lay persons in a positive light. All the ads so far show only priests or religious women. (The water ad does show an altar boy, but in popular thinking, they’re on the road to priesthood.) The consecrated life is obviously the most visible group of Catholics in secular culture, but how about showing lay people positively living a Catholic lifestyle?

And I didn’t think the Stella commercial was all that good, either (the skating priests were cute). But what message does it send when a group of priests is more concerned about beer than pulling out one of their own from freezing water? And sends him back in, no less?

Ryan
March 30, 2010

nice topic. i like highlighting the good and ackknowledging unacceptables like the Kayak. Thats what is good about Amp because it is pro-active and pro-reactive in a way that is lighthearted and wholesome.

Jimmy
March 30, 2010

The offensive nun advertisement lives on… just do a Google Video search.

Genevieve
March 30, 2010

Seriously, the ad was not THAT BAD.

I guess I didn’t get the memo that life is just a contest of who can act the most “offended”/”outraged”/etc all the time over issues that are minute compared to actual offenses against human lives. (Winner of the Being Offended Contest gets a buy-one-get-one ticket through the pearly gates?)

Jeremy
March 29, 2010

You just cannot beat the Stella Artois ad…If only more priests dressed accordingly today!

http://www.youtube.com/watch?v=t5ys55MLA6U

[...] today I blogged about Kayak’s anti-Catholic advertisement (and invited AmP readers to help me contact Kayak [...]

Kiki
March 29, 2010

http://www.glidden.com/media/tv-commercials.do#nuns15

Its not on YouTube, but here’s a link to a paint commercial with religious sisters.

Laura R
March 29, 2010

Why is a priest corroborating his existence in the 21st century “offensive”? (ref. T-Mobile ad). This ad is only as suggestive as you choose to stretch it, which especially in this instance, is quite a long ways.

Mike Sch
March 29, 2010

My recommendation is to initiate a petition campaign against the kayak website and their partners by assessing their ad sponsors and sending the petition results to them voicing our disapproval of this disrespectful portrayal of a religous institution. As Catholics we must stand up for ourselves and utilize our numbers to repel the tendency of this society to degradate our Catholic Faith.

Audrey
March 29, 2010

I think the Catholic Coke ad is kind of negative. It basically just sexualizes priests. Perhaps I just don’t get it, though? I thought the DQ one was very good, though. :)